1. The impact of emotional and rational appeals on consumer responses in DTC wellness branding: exploring longevity naratives
  2. The decoy effect in consumer decision-making: measuring the gap between purchase intention and actual behaviour moderated by prior experience 
  3. Social network analysis and Bayesian methods on tax haven networks
  4. The effect of staggered boards on biotech firm performance
  5.  Influencing brand appeal in sustainability marketing through message framing: the mediating role of personal relevance
  6. Fiscal benefits of accrual-based accounting in the public sector: generalized synthetic control method