| Title |
Factors influencing the decision-making of users of Lithuanian e-commerce platforms |
| Authors |
Šneiderienė, Agnė ; Beniušis, Antanas |
| DOI |
10.15544/mts.2022.08 |
| Full Text |
|
| Is Part of |
Management theory and studies for rural business and infrastructure development : scientific journal = Vadybos mokslas ir studijos – kaimo verslų ir jų infrastruktūros plėtrai : mokslo žurnalas.. Kaunas : Vytauto Didžiojo universiteto Žemės ūkio akademija. 2022, vol. 44, no. 1, p. 72-83.. ISSN 1822-6760. eISSN 2345-0355 |
| Keywords [eng] |
consumer behaviour ; consumer choice ; data analysis ; e-commerce, survey |
| Abstract [eng] |
The introduction of new technologies, digitalisation and restrictions on physical activity during the COVID-19 pandemic have encouraged the development of e-commerce. Due to constantly changing consumer needs and growing competition, organisations working in the field of e-commerce face enormous challenges. The aim of the article, analysing factors that influence the users of e-commerce platforms, is to determine what factors influence the decisions made by the users of Lithuanian e-commerce platforms. The analysis of the scientific literature helped to identify the main factors influencing the decisions made by the users of e-commerce platforms, and the results of the quantitative survey allowed to determine that the decisions made by the users of Lithuanian e-commerce platforms depend on demographic factors, i.e. age, gender, place of residence, and monthly income. |
| Published |
Kaunas : Vytauto Didžiojo universiteto Žemės ūkio akademija |
| Type |
Journal article |
| Language |
English |
| Publication date |
2022 |
| CC license |
|
