| Title |
Integruota rinkodaros komunikacija pensijų kaupimo bendrovėse |
| Translation of Title |
Integrated marketing communication in pension accumulation companies. |
| Authors |
Simanavičius, Lukas |
| Full Text |
|
| Pages |
93 |
| Keywords [eng] |
Integrated marketing communication ; Pension accumulation companies" ; "Swedbank“ ; "AVIVA Lithuania“ |
| Abstract [eng] |
Master's thesis examines the use of integrated marketing communication in pension accumulation companies and its impact on potential and existing customers. The object of research – “Swedbank Investment Management” and “AVIVA Lithuania” pension companies integrated marketing communications. The main project purpose - to carry out the “Swedbank Investment Management” and “Aviva Lithuania” pension companies integrated marketing communication analysis and comparison. |
| Dissertation Institution |
Klaipėdos universitetas. |
| Type |
Master thesis |
| Language |
Lithuanian |
| Publication date |
2016 |
