Title The possibilities of using projective planning in creating and presenting value to the consumer in the catering sector
Authors Juozauskas, Ernestas ; Šneiderienė, Agnė ; Kiyak, Deimena
DOI 10.15544/mts.2022.42
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Is Part of Management theory and studies for rural business and infrastructure development : scientific journal = Vadybos mokslas ir studijos – kaimo verslų ir jų infrastruktūros plėtrai : mokslo žurnalas.. Kaunas : Vytauto Didžiojo universiteto Žemės ūkio akademija. 2022, vol. 44, no. 4, p. 421-434.. ISSN 1822-6760. eISSN 2345-0355
Keywords [eng] consumer value ; data analysis ; restaurants ; survey ; innovations
Abstract [eng] Seeking out value deals is becoming a daily routine for today's consumers. Thus, creating and delivering value is now one of the most crucial elements necessary for organizations to survive in the market. The creation of service value for the user is characterized by specificity due to the intangibility of the service itself, inseparable from its provider. Consumers are seeking autonomous experiences, and organizations must increasingly focus on meeting such expectations. Projection planning technologies can be applied in the catering sector to create an autonomous consumer experience and increase its value. The purpose of the article examining the possibilities of using projection planning in creating and presenting value to the consumer in the catering sector is to determine which methods of presenting projection planning technology would create the greatest value. The analysis of the scientific literature enables the identification of the prospects of projection planning technology in the catering sector, and the results of the conducted quantitative survey aid determining which elements of projection planning technology are the most important to Lithuanian restaurant customers.
Published Kaunas : Vytauto Didžiojo universiteto Žemės ūkio akademija
Type Journal article
Language English
Publication date 2022
CC license CC license description