Title Socialiai atsakingas vartojimas Lietuvoje: vartotojų charakteristikos
Translation of Title Socially responsible consumption in lithuania: consumers profile.
Authors Juščius, Vytautas ; Dargienė, Deimantė
DOI 10.15181/tbb.v71i2.1100
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Is Part of Tiltai : socialiniai mokslai.. Klaipėda : Klaipėdos universiteto leidykla. 2015, Nr. 2 (71), p. 47-65.. ISSN 1392-3137. eISSN 2351-6569
Keywords [eng] socially responsible consumption ; consumers ; demographic and social characteristics of consumers
Abstract [eng] The article reveals demographic and social characteristics of socially responsible consumers and the attributes that have the most impact on the intention to purchase the item from socially responsible companies. Empirical study revealed that socially responsible consumer behaviour is shaped and decision-making is influenced by gender, income adequacy and education. Based on investigation results, client profile of socially responsible companies is identified – it’s all ages (probably older than 25 years), higher-income, educated women.
Published Klaipėda : Klaipėdos universiteto leidykla
Type Journal article
Language Lithuanian
Publication date 2015
CC license CC license description