| Abstract [eng] |
Study object – service quality evaluation. Study goal - to assess service quality in rural tourism homestead and make recommendations for improving. Study tasks: 1. To analyze the service quality assessment in the modern business environment. 2. Reveal the rural tourism service quality evaluation properties. 3. To determine the expected service quality in rural tourism homestead „Ežero namai“. 4. To provide service quality improvement guidelines. Conclusion: 1. In the modern business environment the service assessment of the quality is everyday variable process, which depends on the user's rapid advancement in today's market. Quality of service, it is an object feature which enables to satisfy expected user needs. 2. Rural tourism service quality is an important element in the development of the modern consumer satisfaction, it not only helps to stand out from its competitors, but also acts as a quantity factor. Any rural tourism service user has its own criteria for evaluation, and is not available to describe all of them. 3. Country side homestead,, Ežero namai'' service quality study was to identify the most important customers criteria for service quality criteria. The main and highest perceived quality assessments appointed for homestead environmental and additional services, these factors has the largest impact on the competitiveness of the homestead. |
