| Abstract [eng] |
The environment dictate the dynamics and change in economic and inevitably affect the business. Business has its price as well as other goods or services. To evaluate the value of business is not easy. Unlike ordinary goods, the business is volatile and the price depends on many factors: the financial conditions of business, customer solvency, assets of the company, intangible cost of business results, etc. In this degree work there is analysis of one of the ways to increase business value – adding value by the marketing tools. It also talks about the business value, about the concept of system, creates a marketing model that analyzes the selected company in order to calculate the value of particular business and verify that the marketing model is designed to affect and increase the value of business. The size of the thesis – 121 pg. excluding appendixes, 45 figures, 22 tables, 64 source of literature. Appendixes are presented separately. |
