| Abstract [eng] |
The final Master's thesis examines visual communication on the social media platforms Facebook and Instagram, based on the examples of companies in the tourism sector such as "Makalius", "Novaturas" and "Kelionių akademija". The work analyses the importance of visual communication, its role in shaping the image of the company, engaging consumers and creating loyalty in a competitive market. It also explores the communication tools and strategies that companies use on social networks to effectively reach their target audience. The qualitative (content analysis) and quantitative (questionnaire survey) research has produced results that reveal the most effective visual communication practices and their impact on consumer decisions. The thesis consists of: introduction, analysis of scientific literature, empirical qualitative and quantitative research, conclusions, scientific discussion, recommendations, reference list and appendices. Extent of the work: 68 pages of text without appendices, 20 tables, 27 figures, 87 references. The appendices are presented separately at the end of the thesis. |
