| Title |
Santykių marketingo tyrimai logistikos organizacijose: užsienio šalių patirtis |
| Translation of Title |
Relationship marketing researches in logistics’ organizations: foreign countries experience. |
| Authors |
Juščius, Vytautas ; Grigaitė, Viktorija |
| DOI |
10.3846/1648-0627.2009.10.5-14 |
| Full Text |
|
| Is Part of |
Verslas: teorija ir praktika = Business: theory and practice.. Vilnius : Technika. 2009, t. 10, Nr. 1, p. 5-14.. ISSN 1648-0627. eISSN 1822-4202 |
| Keywords [eng] |
adjustment of relationship marketing principles ; trust ; Commitment ; partnership ; relationship marketing research methods ; logistics organizations |
| Abstract [eng] |
This paper presents the analysis of foreign researchers’ works which scrutinize relationship marketing, its principles’ adjustment in logistics organizations. Relationship marketing elements identified by different researchers, their influence and importance in relationship with clients in logistics organizations, relationship marketing implementation in businessto- business level are analyzed and compared. It leads to the conclusion that in logistics organizations relationship marketing elements such as trust, specific investments, reputation, information sharing, commitment and cooperation are frequently stressed. Trust has a strong impact on commitment between concerned parties. Trust in logistics service provider increases with specific investments in relationship, information sharing for partnership welfare. Systematized methods, modified relationship marketing schemes are presented. |
| Published |
Vilnius : Technika |
| Type |
Journal article |
| Language |
Lithuanian |
| Publication date |
2009 |
| CC license |
|
