| Title |
Business enterprises strategic management in the context of economic crisis |
| Authors |
Vitkienė, Elena |
| Full Text |
|
| Is Part of |
Social sciences in global world: possibilities, challenges and perspectives. Tiltai. Priedas : mokslo darbai.. Klaipėda : Klaipėdos universiteto leidykla. 2009, Nr. 39, p. 178-189.. ISSN 1648-3979 |
| Keywords [eng] |
macro-level influences (PESTEL analysis) ; business dimension level influences (BPESTEL analysis) ; factors ; external environment ; internal environment |
| Abstract [eng] |
The economic and financial crisis is a new and actual problem in business enterprises management. The aim of this investigation is to describe the strategic management methods / ways, which helps to answer the questions of a well managed strategy. The scientific problem analysed in this article is as follows: 1) the factors of external influences on the organization strategy in the macro - level (PESTEL) and Business dimension level (BPESTEL) are highlighted; 2) the relative importance of the main influences (PESTEL and BPESTEL) is summarized; 3) the factors of internal influences on the organizational strategy are outlined; and 4) concludes with presenting a strategic management concluding model for the development of business organizations in the context of financial and economic crisis. It is necessary, that have to be answered by a well managed strategy of business enterprises oneself to the context of global financial and economic crisis. |
| Published |
Klaipėda : Klaipėdos universiteto leidykla |
| Type |
Journal article |
| Language |
English |
| Publication date |
2009 |
