| Title |
Vartotojo lūkesčiams darantys įtaką veiksniai |
| Translation of Title |
Factors influencing customer expectations. |
| Authors |
Stašys, Rimantas ; Malikovas, Artūras |
| Full Text |
|
| Is Part of |
Vadybos mokslas ir studijos – kaimo verslų ir jų infrastruktūros plėtrai = Management theory and studies for rural business and infrastructure development : mokslo darbai. 2010, Nr. 22 (3), p. 166-173.. ISSN 1822-6760. eISSN 2345-0355 |
| Keywords [eng] |
consumer behavior ; expectations ; quality of service |
| Abstract [eng] |
The study goal – service management professionals to create expectations and influencing factors management model. Such general methods of scientific research as the Scientific literature comparative analysis and systematic logical analysis have been used to examine and analyze relationship between consumer behavior and expectations as well as to highlight the factors that shape the expectations. Comparison of expectations and evaluation process includes all stages of consumer behavior: demand generation, information gathering and evaluation, procurement and behavior following purchasing. Seven influencing factors of consumer expectations: experience, informal recommendation, a formal recommendation, price, communication, needs, the service provider image are being distinguished. |
| Type |
Journal article |
| Language |
Lithuanian |
| Publication date |
2010 |
| CC license |
|
