| Title |
Vartotojų elgsenos modelių taikymas internetinėje rinkodaroje |
| Translation of Title |
Consumer behavior models for internet marketing. |
| Authors |
Juščius, Vytautas ; Viskantaitė, Irmina |
| Full Text |
|
| Is Part of |
Vadybos mokslas ir studijos – kaimo verslų ir jų infrastruktūros plėtrai = Management theory and studies for rural business and infrastructure development : mokslo darbai. 2010, Nr. 5 (24), p. 63-70.. ISSN 1822-6760. eISSN 2345-0355 |
| Keywords [eng] |
consumer behaviour ; consumer behaviour models ; internet marketing |
| Abstract [eng] |
Both consumers and providers of goods and services are involved in internet marketing processes; therefore, understanding the factors that influence customer behaviour contribute to the success of business. The article rates models of consumer behaviour potentiality in Internet Marketing. Methods of research used: the analysis of scientific articles, data filing, synthesis and generalizations. L. F. Cunningham, J. H. Gerlach, M. D. Harper and C. E. Young suggest a model for decision-making on the Internet which is recommended for future research in consumer behaviour in Internet Marketing. The model includes methods of presentation, consumer purchase stages, environmental characteristics and the elements of perception risks. |
| Type |
Journal article |
| Language |
Lithuanian |
| Publication date |
2010 |
| CC license |
|
