| Title |
Integration of CSR into value creation Chain: conceptual framework |
| Translation of Title |
Įmonės socialinės atsakomybės integravimas į vertės kūrimo grandinę: konceptualus požiūris. |
| Authors |
Juscius, Vytautas ; Jonikas, Donatas |
| DOI |
10.5755/j01.ee.24.1.2016 |
| Full Text |
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| Is Part of |
Inžinerinė ekonomika = Engineering economics.. Kaunas : Technologija. 2013, vol. 24, no. 1, p. 63-70.. ISSN 1392-2785. eISSN 2029-5839 |
| Keywords [eng] |
corporate social responsibility ; value creation chain ; shared value |
| Abstract [eng] |
The main goal of this paper work is to suggest a framework which would help to determine where and what value might be created through Corporate Social Responsibility (CSR) in whole value creation chain. Concept of CSR is defined by the European Commission (2002, p. 5) and remembered by Steurer et al. (2005), CSR as “a concept whereby companies integrate social and environmental concerns in their business operations and in their interaction with their stakeholders on a voluntary basis”. Many authors have debated the different possibilities of simultaneously incorporating social, environmental and economic concerns into management thinking and practice (Aguilera et al. (2007) in organizational behavior; Buysse and Verbeke (2003); Starkey and Crane (2003); Barin-Cruz et al. (2006) in strategic management; Hall and Martin (2005) in technological innovations). All those scholars have been developing concept of CSR from different point of view. This paper work concerns value creation through CSR only as economical category. But therefore in order to indicate areas of possible value creation, various all above mentioned aspects of CSR concept are analyzed. The review of theoretical and empiric researches showed that value created through CSR for the company might emerge as a part of any of the following benefits: financial benefits, better quality, marketing benefits, better organizational culture, effectiveness doing business globally. This paperwork suggests a framework of value creation through CSR, considering CSR implementation might help to create shared value for few beneficiaries. The framework consists of all four types of responsibilities described by Carroll (1999), three major groups of beneficiaries (company, society, stakeholders) and areas of possible value creation. [...]. |
| Published |
Kaunas : Technologija |
| Type |
Journal article |
| Language |
English |
| Publication date |
2013 |
| CC license |
|
