Title Managing sustainable tourism in the context of changing consumer behaviour and consumer value
Translation of Title Darnios turizmo plėtros valdymas kintančios vartotojų elgsenos ir vertybių kontekste.
Authors Labanauskaitė, Daiva ; Kiyak, Deimena ; Bagočiūtė, Dovilė
DOI 10.15181/rfds.v11i3.613
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Is Part of Regional formation and development studies : journal of social sciences.. Klaipėda : Klaipėdos universiteto leidykla. 2013, No. 3 (11), p. 100-110.. ISSN 2029-9370. eISSN 2351-6542
Keywords [eng] consumer ; consumer behaviour ; sustainable tourism
Abstract [eng] Changes caused by globalization changed consumer behaviour. It is passed from the era of items to the era of services causing emotions. On the other hand, it’s still a speculation, whether globalization affects the behaviour of Lithuanian people in choosing tourism. The research found that the Lithuanian residents still live in the era of items. For them is most important material safety and image through items. To meet these needs Lithuanian residents prefer traveling abroad. Outbound tourism is attractive for the population of Lithuania, but they frequently travel in Lithuanian territory. Lithuanian tourists are planning travel usually by themselves; this process is combined with rational. Economic, demographic and cultural factors have the greatest influence on the choice of Lithuanians to make trips. Social, psychological and situational factors in the marketing mix have less impact.
Published Klaipėda : Klaipėdos universiteto leidykla
Type Journal article
Language English
Publication date 2013