Title Paslaugų kokybės sąsajos su AB „Lietuvos draudimas“ konkurencingumu
Translation of Title Correlation between service quality and competitivenes of "Lietuvos draudimas", AB.
Authors Grublienė, Violeta ; Ambraziūnaitė, Edita ; Venckevičė, Loreta
DOI 10.15181/rfds.v12i1.689
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Is Part of Regional formation and development studies : journal of social sciences.. Klaipėda : Klaipėdos universiteto leidykla. 2014, no. 1 (11) [i.e. 12], p. 100-112.. ISSN 2029-9370. eISSN 2351-6542
Keywords [eng] competitiveness ; services ; quality ; correlation ; influence
Abstract [eng] In this paper correlation of competitiveness and service quality are analyzed in theoretical and practical regard. It is emphasized that competitiveness might be evaluated according to different levels and formats. When preparing this paper scientific sources were analyzed and summarized, organizations were evaluated employing the methods of competitive profile analysis and surveying. Total of 316 Lithuanian insurance companies’ clients from various regions and towns of the country were surveyed. During the evaluation of the organizations direct and indirect factors influencing competitiveness were accentuated. Factors determining quality of service were also evaluated. Results of the research confirmed the hypothesis that competitiveness of service providing companies is mostly determined by the factor of service quality. Correlation between service quality and competitiveness of service providing companies was determined. [...].
Published Klaipėda : Klaipėdos universiteto leidykla
Type Journal article
Language Lithuanian
Publication date 2014