| Title |
Socialiai atsakingo marketingo poveikis organizacijoms, įgyvendinančioms socialinę atsakomybę |
| Translation of Title |
Socially responsible marketing impact to organizations implementing socially responsibility. |
| Authors |
Paužuolienė, Jurgita ; Viningienė, Daiva |
| Full Text |
|
| Is Part of |
Vadybos mokslas ir studijos – kaimo verslų ir jų infrastruktūros plėtrai = Management theory and studies for rural business and infrastructure development : mokslo darbai. 2014, t. 36, Nr. 3, p. 616-626.. ISSN 1822-6760. eISSN 2345-0355 |
| Keywords [eng] |
organization ; image ; social responsible marketing ; social responsibility |
| Abstract [eng] |
This, article analyze the social responsible marketing, its benefits and importance of organizations implementing social responsibility. Social marketing is defined as an ethical corporate governance orientation in order to meet the needs of the public, consistent with the public interest. Research problem: what impact and how social responsible marketing makes for organizations implementing social responsibility. Aim of the research. Analyze the impact of social responsible marketing, providing examples of the organizations implementing social responsibility, benefits and importance. Research methods: literature analysis, synthesis, documents analyze. Social responsible organizations examples illustrate how organizations integrate their activities in a social responsible marketing. Emphasis, that social responsible marketing impact on social responsible organization's image, reputation, customer satisfaction with the service / product. |
| Type |
Journal article |
| Language |
Lithuanian |
| Publication date |
2014 |
| CC license |
|
