Title Формирование конкурентных преимуществ организаций сельского туризма на основе применения концепции экологического маркетинга
Translation of Title Rural tourism competitive advantage formation based on application of ecological marketing concept.
Translation of Title Ekologinės rinkodaros koncepcijos taikymu pagrįstas kaimo turizmo konkurencinio pranašumo formavimas.
Authors Ramanauskienė, Jadvyga
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Is Part of Vadybos mokslas ir studijos – kaimo verslų ir jų infrastruktūros plėtrai = Management theory and studies for rural business and infrastructure development : mokslo darbai. 2010, Nr. 21(2), p. 118-128.. ISSN 1822-6760. eISSN 2345-0355
Keywords [eng] green marketing ; competitive advantage ; marketing tools ; rural tourism
Abstract [eng] The goal of the research is to form marketing tools to increase the rationality of decisions by applying a green marketing concept to create Lithuanian rural tourism business organizations’ competitive advantages. The object of the research is the rural tourism business organizations’ activity. The scientific problem is formulated in the following question: does the business orientation to the preservation of the environment help to gain a competitive advantage in the analyzed rural tourism industry? This article analyzes a prevalence of rural tourism business orientation to the preservation of the environment, a condition of green marketing principles application, and an effect of business competitive advantages creation. On the basis of research findings, marketing tools to increase competitiveness of rural tourism business organizations without prejudice to the provisions of consistency with the environment are formed.
Type Journal article
Language Russian
Publication date 2010
CC license CC license description