| Title |
Reklamos etikos reikšmė skaitmeninėje visuomenėje |
| Translation of Title |
The importance of advertising ethics in digital society. |
| Authors |
Poškaitė, Gineta |
| Full Text |
|
| Pages |
65 |
| Keywords [eng] |
advertisement ; digital advertisement ; ethics ; influence ; digital society |
| Abstract [eng] |
Advertising is a part of our society therefore advertising ethics are becoming more and more relevant and necessary. The modern market is very competitive that‘s why every company understands the value of advertising. Every day consumers are exposed to a huge amounts of advertisements which reach him digitally in all shapes and forms. This work analyses the influence of advertisements on the digital society‘s choices, actions and even behaviors of the society. It evaluates the sphere of ethics because advertising is one of the most dynamic and visible sides of marketing, in which cases of unethical behavior can be often be encountered. |
| Dissertation Institution |
Klaipėdos universitetas. |
| Type |
Master thesis |
| Language |
Lithuanian |
| Publication date |
2020 |
