| Abstract [eng] |
The present paper aims at examining the effects of culture on the dynamics of entrepreneurship in Lithuania via such factors as education, creativeness, innovativeness or social and cultural norms. The paper consists of 3 parts: the first part focuses on the main concepts, patterns and trends of the economy of culture, the interaction between arts and business, the dimensions of creativity as well as entrepreneurship; the second part presents the Global Entrepreneurship Monitor-based methodology, and the last part reveals research results. In the light of the rapid globalization process, culture is often considered the evolution of mankind and the essence of civilization. It is perceived as arts, literature, music, painting, lifestyle of society, customs, rules, religion, leisure and many other aspects; however, its role in business and organizations has been insufficiently examined. While identifying factors that influence the development of companies and/ or entrepreneurial activities authors often neglect the role of culture but without using a creative potential of human resources in the context of their unique cultural or intercultural backgrounds, it is unlikely to efficiently manage innovation processes and entrepreneurial activities. As stated by such global organizations as the United Nations or the European Union, while promoting the economy of culture and creativity countries also promote economic development, social inclusion and improvements in social areas. |
