| Abstract [eng] |
Theme relevance. Persuasion is an integral part of business communication. Though, in spite of the abundance of materials published and presented by various authors, it has been noted that the analysis of business rhetoric in the majority of studies was carried out being mostly focused on written genres, and that the knowledge about the ways linguistic means of persuasion are used in spoken business discourse is still limited. Moreover, the existing study of business discourse is basically based on the analysis of metaphors used by the speakers in their texts, while other persuasive resources of style are usually not paid enough attention. Accordingly, taking into account that a speech that is presented to the audience and understood as the ability to address others and to define problems and their solutions is the dominant medium of persuasion in human societies, the analysis of the oral speeches delivered by various business leaders is of great importance. The aim of the research is to reveal and analyse linguistic means of persuasion in the speeches delivered by American business leaders. Research object: structural arrangement (disposition) and stylistic devices (elocution) in the spoken discourse of American business leaders. Research revealed that persons related to the world of entrepreneurship tend to arrange the parts of their oral discourse on the basis of the five-part system, each having its specific persuasive impact, and use various literary devices to provide vividness to the speech, grasp the attention of the audience, give emphasis to their statements, convince the listeners to accept the expressed point of view, and thus allow themselves to be persuaded. |
