| Title |
Rhetoric solutions of the negativity bias in business communication |
| Translation of Title |
Retoriniai negatyvių verslo diskurso nuostatų sprendiniai. |
| Authors |
Danilaitytė, Paulina |
| Full Text |
|
| Pages |
55 |
| Keywords [eng] |
negativity bias ; manipulation ; rhetoric solutions ; lexical patterns ; syntactic patterns |
| Abstract [eng] |
Negativity bias can be felt widely in business communication nowadays. Rhetoric solutions, lexical or syntactic rhetoric patterns and multimodal means are found in language, which assists to set persuasiveness in any advertising procedures likewise, incorporate the people into believing in charitable procedures and support any kind of charity. People often are not prepared to counter them effectively and caught by manipulators. The motivation for this master paper concerns investigating the role of rhetoric solutions of negativity bias in business communication. |
| Dissertation Institution |
Klaipėdos universitetas. |
| Type |
Master thesis |
| Language |
English |
| Publication date |
2020 |
