| Abstract [eng] |
This thesis explores the possibilities of strengthening the tourism appeal of the manors in the Baltic Seaside. Cultural tourism must be developed, updated, modernised, in other words, innovated in order to strengthen the appeal of the manor tourism. Speaking about strengthening the appeal of the Baltic Seaside manors, Lithuania and Sweden in this particular case, the two countries have a lot in common, i.e. they protect the unique traditions of the manors, nurture the manor parks to strengthen their appeal, apply various innovations, popularise the manors with excellent food and wine, and amaze with various entertainment organised. The thesis topic set in the introduction states that it is necessary to define the factors conditioning the tourism appeal of the Baltic Seaside manors, the attraction methods existing in the Baltic Seaside tourism and the main possibilities of strengthening the tourism appeal of the Baltic Seaside manors. The first, theoretical, chapter of the Master’s thesis includes analysis of documents and scientific sources, defines the concept of tourism appeal, interaction between the hinterland and tourism, preconditions and principles of manor heritage tourism and identifies the possibilities of strengthening the tourism appeal of the manors of the Baltic Seaside in the theoretical context. The second chapter describes the methods for the collection and processing of qualitative and quantitative research data, presents the interpretation of the research results that reveal the real situation and the problems. Based on the employees working in the field of tourism, the expression and characteristics of tourism appeal of the Baltic Seaside manors are examined, the challenges and possibilities of the Baltic manors’ tourism appeal are identified, and a generated camping map located near the manors is presented. The Master’s thesis presents proposals for strengthening the tourism appeal of the Baltic Seaside manors, and outlines directions for improving the current situation at the state and international levels. The final chapter of the paper provides the conclusion that the tourism appeal of the manors is understood as the authenticity and modernity of a manor’s history, nature and environment. Manor tourism is being developed through project activities, development of culture and tourism, cooperation between cultural, tourism and manor authorities and through state support. To strengthen the tourism appeal of the manors, employees cherish the authenticity of the manors, maintain respect for visitors, improve competencies, communicate with various authorities, and provide clear information in social networks. The possibilities to strengthen the tourism appeal of the manors of the Baltic Seaside include closer communication and cooperation, cooperation through project activities, convenient connection between the Baltic Seaside, development of cooperation between tourist centres and greater information deficit. |
