| Title |
The influence of hedonic motives on online impulse buying through shopping lifestyle for career women |
| Authors |
Sahetapy, Wilma Laura ; Yunnni Kurnia, Eufemia ; Anne, Olga |
| DOI |
10.1051/shsconf/20207601057 |
| Full Text |
|
| Is Part of |
E3S web of conferences: 1st International Conference on Social Sciences and Humanities (ICSH 2019) : Surabaya, Indonesia, October 3-5, 2019.. Les Ulis : EDP Sciences. 2020, vol. 76, art. no. 01057, p. 1-7.. ISSN 2555-0403. eISSN 2267-1242 |
| Keywords [eng] |
E-commerce ; Impulsive purchases ; internet purchase ; shopping activities ; shopping motivation |
| Abstract [eng] |
This research aims to know the influence of hedonic motives on impulse buying, shopping lifestyle on impulse buying, and hedonic motives on shopping lifestyle. The data are collected from questionnaires distributed to 130 respondents. The respondents are obtained from judgmental sampling or non-random sampling. The data are processed with SmartPLS software as the analytical tool. The results of this research show that hedonic motives and shopping lifestyle have a significant influence on impulse buying. |
| Published |
Les Ulis : EDP Sciences |
| Type |
Conference paper |
| Language |
English |
| Publication date |
2020 |
| CC license |
|
