| Title |
Santykių rinkodaros dimensijų raiška |
| Translation of Title |
Expression of relationship marketing dimensions. |
| Authors |
Kiyak, Deimena ; Medvedeva, Arina |
| DOI |
10.15181/tbb.v69i1.1051 |
| Full Text |
|
| Is Part of |
Tiltai : socialiniai mokslai.. Klaipėda : Klaipėdos universiteto leidykla. 2015, Nr. 1 (70), p. 63-82.. ISSN 1392-3137. eISSN 2351-6569 |
| Keywords [eng] |
Relationship marketing ; Relationship marketing dimensions |
| Abstract [eng] |
The article reveals the essence of the concept of relationship marketing and relationship marketing major dimensions: trust, commitment, mutual dependence, reciprocity, cooperation, power, communication, satisfaction, value, fairness and empathy. Composed relationships between consumers and health care institutions support theoretical model which states that a direct effect on customer loyalty in individual health care market has confidence, commitment and satisfaction. Relationship marketing principles – interoperability and power – in personal care market only partially determines the consumer loyalty. |
| Published |
Klaipėda : Klaipėdos universiteto leidykla |
| Type |
Journal article |
| Language |
Lithuanian |
| Publication date |
2015 |
| CC license |
|
