Title The impact of electronic commerce on small scale businesses (Lagos state Nigeria) /
Authors Labanauskaite, D ; Osamede, Ohirein
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Is Part of American journal of humanities and social sciences research.. AJHSSR. 2021, vol. 5, iss. 8, p. 222-228.. eISSN 2378-703X
Keywords [eng] business ; commerce ; customer ; electronic ; retailers ; small scale and technology
Abstract [eng] This paper examine the impact of electronic commerce on small scale business in Lagos Nigeria, and believes that electronic means of communication has been very useful in both micro and macro enterprises and has resulted to steady increase of productivity in their dealings from various organization. Lately, there has been a change from the level of patronage of electronic use when compare to now, buyers and sellers now understood the importance role of electronic commerce as it relate to trade. Furthermore, the positive impact of electronic marketing cannot be overemphasized in that through the relevant channels and medium of exchange products and commodity are reached within the stipulated time. These services has become reliable, affordable, and accessible within the reach of customers and retailers. The increasing numbers of people using electronic commerce are enormous and various techniques are put in place to ensure that needs of the people are attain. The data was presented in tables and analyzed through descriptive statistics such as mean measure, one sample statistics. The finding of this study reveals the role business structure played in ecommerce and also how small scale businesses use this structure in their perspective trade; it is helpful to customers and the sellers, in that it enable them build a cordial relationship as it relate to business. In addition electronic commerce has offer profitable services to small scale business holder, it has reduced transaction delay usually encounter by customers, business men and women, it has also enhance communication skills with partners.
Published AJHSSR
Type Journal article
Language English
Publication date 2021