| Abstract [eng] |
Companies must change their tactics to keep up with shifting global value chain conditions. Over the last few decades, supply chain strategies have been a source of competitive advantage, notably in the logistics industry. The master's thesis examines and evaluates a company's supply chain solution. The model of Mars Logistics' value added is presented using the SWOT matrix method and is empirically supported based on interviews. By SWOT analysis, the strength, opportunities, threats, and weaknesses of Mars Logistics company are figured out. Strength and opportunities are regarded as the company’s competitive advantages in global value chain. Mars Logistics special intermodal transportation in the chain open all styles of possibilities. The purpose of this research is to provide insight into the decision-making process which is necessity for each business owner to understand clearly the needs, expectations, and demands of the customer rather than to work tirelessly to increase and satisfy them. |
