| Abstract [eng] |
In today's market, there is very intense competition: constantly changing market trends and unpredictable customer wishes shorten the product life cycle. The purpose of this master's thesis is to investigate the market for professional kitchen equipment manufacturers and customers’ needs in order to identify the important factors that might influence the successful launch of a newly developed shelf for serving lines on the market. The study examines innovative product design concepts, product development procedures, types of models used to develop and launch to the market a product. A comparison of shelves for serving lines already on the market was conducted, as well as an evaluation of the current situation of the industry. The report presents the findings of an empirical research based on consumer and manufacturers of professional kitchen equipment questionnaires. Based on the study's findings and the information gathered, a model was developed and described, based on which the successful development and launch of the shelf for serving lines could be expected, and lastly, conclusions and recommendations for firms in this industry were offered. The work consists of 7 parts: introduction, the theory of product design development and it launching to the market, industry analysis of customized equipment for professional kitchens, results of research, proposed model for development and marketing shelf for serving lines for customized professional kitchens, conclusions and proposals, literature. Thesis consists of 76 p. text without appendixes, 21 images, 6 tables and 51 references. Work appendices are attached separately. |
