| Title |
Creation and application of qualitative criteria for development of internet marketing |
| Translation of Title |
Kokybės kriterijų kūrimas ir taikymas plėtojant internetinį marketingą. |
| Authors |
Juozapavičiūtė, Ieva |
| Full Text |
|
| Pages |
89 |
| Keywords [eng] |
internet marketing ; qualitative criteria of internet marketing ; creation of qualitative criteria ; application of qualitative criteria |
| Abstract [eng] |
Master thesis analyses the creation and application of qualitative criteria of internet marketing, discusses the problems of internet marketing development, provides the solutions how to deal with the emerging problems and presents the qualitative criteria of internet marketing application model. The first section analyses the theoretical aspects of internet marketing: the concept and evaluation of internet marketing, qualitative criteria setting issues and strategic trends. The second section analyses the development of internet marketing qualitative criteria in global market: United Kingdom, United States of America and Lithuania. In Lithuanian case, the legal framework and strategic internet marketing trends are discussed as well. The third section provides experts' view analysis by topic of creation and application of qualitative criteria of internet marketing development. After the theoretical part and qualitative study results, the internet marketing qualitative criteria application model is proposed in the fourth section. |
| Dissertation Institution |
Mykolo Romerio universitetas. |
| Type |
Master thesis |
| Language |
English |
| Publication date |
2016 |
