| Abstract [eng] |
The Economy of Things (EoT) is a very recent phenomenon, that is emerging as a result of the advancements of several IT technologies in a Web 3.0 environment. This phenomenon implies economized autonomous interaction of machines, sensors, and devices, that are referred to as “things”, in a decentralized ecosystem of networks. The Economy of Things is an evolved counterpart of the Internet of Things combined with blockchain technology. Blockchain supplies EoT with decentralization, improved security, Self- Sovereign digital identities, and tokenization. Other technologies which are involved in EoT are machine learning, cloud computing, and advanced wireless network connection. EoT environment, is a rather under-researched, but a very promising topic. The study provides an understanding of the concept of EoT through an examination of the technologies behind it, real-life examples, and an overview of its key features. Certain companies already acclaimed EoT as a very perspective environment. It possesses substantial opportunities for businesses and individuals. This research aims to unveil the potential of the Economy of Things via means of theoretical research. The study examines the role of sustainable value generated within it as a success factor for start-up businesses. The research answers the following question. What is the role of sustainable value creation generated from the Economy of Things for start-up digital companies’ success? The study covers theoretical knowledge, serving as a backbone for a comprehensive understanding of the Economy of Things and other related concepts. It also covers the methodological framework used in conducting the research as well as data analysis. An extensive examination of those aspects defines the value generated by the EoT environment. Research identifies this value as data. This value is sustainable as it grows naturally. Subsequent analysis allows the examination of the success factors of a digital start-up. Ultimately, the research unravels the dependency between data generated by the EoT and the success of start-up digital companies. Research findings establish the role of sustainable value generated by EoT for start-up digital companies’ success, followed by conclusions, and recommendations for future research and discussion. |
