| Abstract [eng] |
The thesis examines the use of social networks in e-business organizations in order to determine the impact of activities in social networks for e-business success. The work analyzes the concept, social network usage, advantages and disadvantages of social networks, e-business concept and models, the connection between e-business and social networks, indicators for evaluating activities in social networks. These aspects are examined to determine how social media activity can affect e-business models. Based on the developed methodology, questionnaire surveys of users and employees were conducted, which aimed to find out the user's attitude towards the activities of companies in social networks and for what purpose e. business companies use social networks, what advantages and disadvantages companies face. Based on the results of the conducted research, an evaluation model was created for e. business companies to assess the impact of social networks on business success. After analyzing the scientific literature, analyzing the results obtained during empirical research and modeling the evaluation model for e-business companies, the conclusions of the thesis are presented. The work consists of 68 pages without appendixes, 10 tables, 23 figures, 50 bibliographic sources. Appendixes are included separately. |
