| Title |
Business model co-creation for social value generation in emerging economy tourist destinations |
| Authors |
Žebrytė, Ieva ; Jorquera, Héctor |
| ISBN |
9783967050011 |
| Full Text |
|
| Is Part of |
Proceedings of the 4th International Conference on New Business Models: New Business Models for Sustainable Entrepreneurship, Innovation, and Transformation.. Berlin : ESCP Europe, 2019. p. 768-769.. ISBN 9783967050011 |
| Keywords [eng] |
social entrepreneuring ; business model ; social impact ; value co-creation ; emerging economies |
| Abstract [eng] |
This paper reports on a case study structured as action research in the form of entrepreneur capacity building whereby the academics, social business experts and tourism sector entrepreneurs applied and tested business model innovation method-process called FM+3, for short. It is a business model canvas-based method-process which draws upon social impact and value creation as they are understood by entrepreneurs, namely triple-bottom line within the mission underlying the entrepreneuring practices guided by specific design principles. This study addresses the question of how entrepreneurs situated in emerging economies, such as tourist destinations of Chilean Northern Patagonia, generate social impact-oriented value propositions through BMC innovation? The research reveals that FM+3 method-procedure is a viable practitioner’s tool for structuring social purpose business model innovation. The implications for the academia include better understanding of how social business model innovation is implemented in practice, while practical implications include a tool deployable to foster social impact and value generation through business model innovation by entrepreneurs aided by mentors. Finally, public policy implications are in that for entrepreneurship in services to grow stronger service-specific innovation mentoring methods-processes need to be finetuned, custom designed and by themselves, innovative. |
| Published |
Berlin : ESCP Europe, 2019 |
| Type |
Conference paper |
| Language |
English |
| Publication date |
2019 |
