| Abstract [eng] |
In this final work of master competitor research and evaluation methods and systems published in scientific literature are analyzed. The goal of work is to crate research and evaluation system of competitors. Created competitor research and evaluation system points out methods how to identify current and potential competitors (a model of five forces by M.Porter). On the basis of multi-criterical evaluation method a list of criterias, covering partial and primary criterias, is produced to evaluate current competitors and a list of partial criterias is made to evaluate potential competitors. Taking in count a significance compatibility check experts evaluation is used to determine significance of criterias. SAW method is used for integrated evaluation of current and potential competitors. SPACE method is used to determine strategical trends in regard to integrated estimation. On the basis of created system empirical research was made and its results were presented. Conclusions and suggestions of final work were presented. Structure: theoretical aspects of analysis of competition, analysis of potential of research and evaluation systems of competitors, modeling of research and evaluation system of competitors, empirical research on the basis of created research and evaluation system of competitors. Thesis consist of: 85 p. text without appendixes, 22 pictures, 22 tables, 62 bibliographical entries. Two appendixes are included. |
