| Title |
Evaluation of customer relationship system efficiency |
| Translation of Title |
Ryšių su klientais sistemų efektyvumas. |
| Authors |
Jasilionienė, Regina |
| Full Text |
|
| Pages |
26 |
| Keywords [eng] |
Customer relationship system ; customer relationship system efficiency evaluation ; model of customer relationship system efficiency evaluation ; customer relationship management |
| Abstract [eng] |
Dissertation analyses the problem of evaluating CRS efficiency. The research aim is to identify the quantitative and qualitative factors (groups of factors) that have an impact on the efficiency of a CRS and create a model that will allow the company planning to acquire/develop or using a CRS to evaluate the efficiency of the CRS from the company’s perspective. In work are solved few main tasks: after a critical analysis of theoretical methods of efficiency evaluation and possibilities for their application in developing, using, and expanding a CRS, are identified rational factors that have an impact on CRS efficiency, and made a model for complex CRS efficiency evaluation. |
| Type |
Summaries of doctoral thesis |
| Language |
English |
| Publication date |
2010 |
