| Title |
Žaliojo verslo modelis tabako pramonėje |
| Translation of Title |
Green Business Model in the Tobacco Industry. |
| Authors |
Blažaitis, Martynas |
| Full Text |
|
| Pages |
63 |
| Keywords [eng] |
AHP ; environmental mix ; green business model ; life-cycle analysis ; tobacco |
| Abstract [eng] |
The master's thesis explores the tobacco industry, its environmental impact, and a potential green business model. The work emphasizes the need for tobacco companies to focus resources on reducing their industry's environmental impact. After reviewing scientific and other literature, six criteria and 30 sub-criteria for a successful green business model were identified. Eight experts - four working in the tobacco industry, and four external experts - were surveyed using the AHP method and a multi-criteria analysis was performed. It was determined that the most important criterion for a green business model should be the preservation and restoration of biodiversity and ecosystems, although a discrepancy in opinions was noted between tobacco industry experts and external experts. A final green business model was created by eliminating the least significant criteria. Suggestions for further research directions were provided. |
| Dissertation Institution |
Vilniaus Gedimino technikos universitetas. |
| Type |
Master thesis |
| Language |
English |
| Publication date |
2024 |
