| Abstract [eng] |
Master thesis analyses the aplication of modern methods in the companies‘ of traditional services. The thesis analyses the work of the state owned postal service company JSC ,,Lietuvos paštas“ which delivers one of the essential state functions – to vouch and sustain the communication for it‘s citizenry. On the verge of full liberalization of the postal market, Lithuania‘s state owned postal service provider still is not able to adapt it‘s performance effectively to new conditions. Scientific problem – how to increase of the competitiveness of a company while adapting new knowledge in the process of postal market’s liberalization process? The objective of the research – new knowledge adaption in public postal service provider, state owned company JSC ,,Lietuvos paštas“ in the process of postal market’s liberalization. The purpose of the research – to create a recommendational theoretical model including new knowledge adaption, for providing services by Lithuania’s national postal service provider. Tasks of the research: 1. To analyse new knowledge creation and adaption in increasing company‘s competetiveness in the process of postal market’s liberalization. 2. Evaluate Lithuania‘s postal sector‘s changes in process of time in the context of European Union. 3. To analyse JSC ,,Lietuvos paštas“ position in the period of postal market’s liberalization process, exclude problematical spheres of the performance of the company and performe empirical research based the results of the analysis. 4. To compare current postal services provided by state owned and private postal services‘ providers and to evaluate the competetiveness of JSC ,,Lietuvos paštas“ in Lithuania‘s postal market. 5. To create a recommendational theoretical model including new knowledge adaption, for providing services by Lithuania’s national postal service provider which would contribute to the competetiveness of the postal services’ provider and to analyse the model in the context of European Union postal market. Research methods. Theoretical research methods: analysis, sinthesis, deduction, generalization. For empirical investigation of assumpions a qantitive analyses of data collected from the experts. Results of the research. According accomplished theoretical research a note of new knowledge is defined and new knowledge adaption in the process of postal market’s liberalization process is analysed. New knowledge adaption in postal services‘ sector is poorly examined – in last 25 years only few researches are presented, although current market conditions shows it;s need. Also, performance of JSC ,,Lietuvos paštas‘‘ is analysed ant the necessity to adapt electronic means in traditional services‘ business organization is identified. To assess Lithuania‘s postal market condition and evaluate national postal services‘s provider‘s part in it was executed empirical research. A recommendational theoretical competetive model to provide postal services was created after generalising the results of empirial research. The relevance of the model was examined in the context of European Union‘s universal postals service providers. Conclusions and recommendations. New knowledge adaption is a process when organizational means, which were not used before, are adapted. New knowledge adaption is essential in order to stay competitive in changing enviroment. The comparative analysis of postal market liberalization in Western Europe countries and Lithuania presented the proccess in Lithuania as chaotic and slow, which leagally is faster then Lithuania‘s national postal services‘ provider is able to adapt to. In order to that, a recommendational theoretical model to provide competitive services fo JSC ,,Lietuvos paštas’’ is presented. The suggested model based on electronic services corresponds to necessity to adapt to ever changind environment and to satisfy clients’ needs in a way, which is most acceptable. The model might be adapted not only to JSC ,,Lietuvos paštas’’ but to all participants of postal market. The structure and size of work. Master thesis composes of introduction, 3 parts and findings; 87 pages, 25 tables, 22 figures, and 1 annex. There was uses 132 source of academic literature. Announcement and publication of master thesis‘s results: − R. Tamošiūnaitė. The impact of e-services on Lithuania‘s postal market. Vilnius Universitety academic conference ,,The range of management of informatikon and communication in a modern organization: theory and practice.‘‘, 2009−11−20 Vilnius. VU KF SMD Selected pappers of conference, 2010, No. 1, p. 82−92. – ISSN: 2029-3267. − R. Tamošiūnaitė. E-business developement possibilities in Lithuania‘s postal market. Mykolas Romeris University student‘s academic conference ,,Mokslinės minties šventė 2010’’, March 30-31 d., 2010, Vilnius. (an announcement without a publication). − R. Tamošiūnaitė. The liberalization of postal market of European Union and it‘s results. Mykolas Romeris University international academic conference ,,Social technologies’10: challenges, opportunities, solutions’’, November 25-26 d., 2010, Vilnius, p 317-324. – ISBN: 978-9955-19-208-4. − R. Tamošiūnaitė. E-business developement possibilities in Lithuania‘s postal market. International school of law and management. Students‘ and young scientists‘ conference ,,Verslas studentų akimis’’, December 3 d., 2010, Vilnius, p 148-153. – ISBN: 978-9955-869-14-6. − A. Skaržauskienė, R. Tamošiūnaitė. New knowledge adaption for increasing competetiveness of state owned company. Lithuania‘s postal market possibilities. ,,Management of organizations: systematic research“, − ISSN 1392-1142. (accepted for publishing). |
