| Abstract [eng] |
Master's thesis analyzes opportunities of the Internet use for marketing purposes in Lithuanian pharmaceutical’s retail market. This paper investigates theoretical aspects of the online marketing and e –commerce of pharmaceuticals. By the author carried out practical part of the final work demonstrates empirical results, which are used to evaluate company’s online marketing and e-commerce of pharmaceuticals: tools, targets, the impact of online marketing to sales volumes and consumer attitudes toward pharmaceuticals retail companies, e- prescription and e- commerce of pharmaceuticals. The results showed that online marketing is widely used among Lithuanian retail chains of medicines and e-pharmacies. |
