| Abstract [eng] |
Doctoral dissertation is dealing with scientific problem of how to measure the influence of corporate social responsibility on the economic growth of regions. The aim of this study is to create an evaluation model in order to identify how to investigate the influence of corporate social responsibility on the economic growth of regions and verify this model with reference to the selected regions. The dissertation consists of four parts. The first part of the dissertation contains an analysis of the concept of CSR, approaches to CSR, theories and practical application in order to make a comparative analysis of CSR models and to examine promotional techniques and methods of CSR. In the second part, the concept of the region, the factors influencing regional economic growth are analysed, also methodological problems of the evaluation of economic growth of regions are identified, the relationship between CSR and regional development is investigated. In addition to this, this part indicates how an analysis of influence of CSR initiatives implementation on regional economic growth could be conducted. In the third part of the dissertation, considered regions are identified, an analysis of CSR initiatives implementation in five regions is carried out and methodology of CSR index is introduced. The fourth part contains calculation of CSR index in regions and verification of the model of CSR influence on economic growth with reference to selected regions using a correlation-regression analysis. |
