| Title |
Europos universitetų aljansų prekės ženklų kūrimas taikant skaitmenines technologijas |
| Translation of Title |
Brand development of european university alliances using digital technologies. |
| Authors |
Perevoščikovaitė, Karolina |
| Full Text |
|
| Pages |
85 |
| Keywords [eng] |
European university alliances ; branding ; digital technologies ; artificial intelligence technologies ; marketing. |
| Abstract [eng] |
The paper analyses the potential of digital technologies, in particular artificial intelligence, for the branding of European university alliances. The paper analyses the main issues in marketing and branding of university alliances and explores the potential of digital technologies to increase the visibility, audience engagement and loyalty of alliances. The paper presents a literature analysis and the results of empirical research (case study research, interviews and expert evaluation). The results of the research provide solutions for the effective integration of digital technologies in the branding processes of university alliances. |
| Dissertation Institution |
Vilniaus Gedimino technikos universitetas. |
| Type |
Master thesis |
| Language |
Lithuanian |
| Publication date |
2025 |
