| Abstract [eng] |
This thesis examines the evolution of propaganda by comparing historical examples, particularly World War II posters, with modern social media propaganda in example of Georgia’s ruler party’s Facebook posts in pre-election period. The research aims to explore the shifts in production, distribution, and reception brought about by technological advancements and changing media landscapes. The study has three key objectives: (1) to analyze the theoretical foundations and historical evolution of propaganda, (2) to investigate the use of propaganda techniques in historical contexts, particularly during World War II, (3) to compare and contrast the strategies, emotional appeals, and impacts of historical and digital propaganda. The research identifies significant differences between the two eras. World War II propaganda relied on centralized, one-sided messaging through static media like posters, using national symbols and collective emotional appeals to foster unity and action. In contrast, social media propaganda is dynamic, personalized, and interactive, utilizing algorithms and user data to target specific audiences, amplify messages, and adapt to feedback in real time. Despite these differences, both forms share common goals of influencing public sentiment, driving collective behavior, and shaping societal narratives. By analyzing case studies and conducting content analysis, the thesis demonstrates how social media propaganda leverages technological tools to achieve greater precision and reach. However, it also highlights challenges such as polarization, the creation of echo chambers, and ethical concerns in regulating such content. This study provides a nuanced understanding of propaganda's enduring impact, offering insights into its adaptation to digital platforms. It underscores the implications of these changes for democratic societies and contributes to the broader discourse on media influence in the modern age. |
