| Abstract [eng] |
Transmedia storytelling is a form of narrative that unfolds across multiple media platforms. It attempts to develop a narrative world that encompass different medium and languages; reading across the media sustains a depth of experience by the creation of a new geography of the tale that implies the agreement on safe spaces for sharing. Convergence is a nuclear concept to understand Transmedia as involves both, a change in the way media is produced and a change in the way media is consumed. Convergence comprise the technological, industrial, cultural and social changes in the ways media circulates within our culture. Non-fiction transmedia narratives or logics are still an unexplored territory, albeit there are some approaches to journalism, education, and documentaries. The purpose of this study was to construct a transmedia user identikit, in order to identify the competences and skills applied by user or audiences in nonfictional transmedia narratives, by fulfilling the objectives of defining what is transmedia, its characteristics and elements involve; analysing existing theories for new media, audience, and narrative, focusing on matters regarding participation and narratives across media and preparing an scheme of the relevant features regarding the transmedia narratives and user participation; composing a theoretical framework based on scientific literature analysis in order to construct a Transmedia User Identikit. To identify by online, non participative observation and literature analysis the competencies, skills, and ways in which users and audiences participate in nonfictional transmedia narratives A qualitative research strategy was chosen and a case study was conducted on the american tv show Last Week tonight with John Oliver and one of the episodes released by the show entitled Trump vs Truth. A instrument of identification was applied to recognize the transmedia elements of the show and therefore the ways of participation of its audience. The study revealed relevant differences in the way of participation depending on the platform. And different degrees of immersion and capacities of engagement. This study provides an approach to the nonfictional transmedia narratives, to better understand the role of the participation and convergence. |
