| Abstract [eng] |
Master thesis analyses the user preferences of e-services in the tourism area for implementation in X enterprise, discusses the existing e-services and its quality measures, information sources in the tourism area, provides full monitoring of real-time virtual tour e-service by example of an e-tour operator company, and presents the quantitative criteria of user preferences by asking international students. Master’s thesis consists of three parts. The first section analyses the theoretical aspects of e-services in the tourism sector, online information sources and the attributes affecting e-service quality. The second section analyses technological innovation in e-tourism and e-tour operators, Georama real-time virtual tour platform, its key features and comparing with attributes affecting e-service quality. The third section provides users’ view analysis by the preferences of e-services in the tourism area for implementation in X enterprise. |
