| Abstract [eng] |
Despite the increasing pressure for sustainability in the banking sector, there is limited understanding of how sustainable management practices influence stakeholder decision-making and enhance banks’ green competitiveness, particularly in emerging markets. Existing research focuses on operational aspects but lacks a comprehensive analysis of stakeholder impact and com-petitive advantage (Galletta et al., 2024; Kumar & Prakash, 2020; Bilan et al., 2019; Drago et al., 2024). The dissertation aims to develop a compre-hensive model for assessing the implementation of sustainable management practices in the banking sector and measuring their specific implications for decision-making among internal and external stakeholders. Utilizing an in-tegrated methodological approach that combines Structural Equation Model-ing (SEM) and Multi-Criteria Decision Making (MCDM) through the Analyt-ic Hierarchy Process (AHP), this research develops a comprehensive model to measure and enhance sustainable management. The dissertation reveals that green products and environmental management practices significantly influence stakeholder decision-making, contributing to competitive ad-vantages in the banking sector. Empirical data analysis results have demon-strated that internal stakeholders, such as employees and the board of direc-tors, prioritize green products, while external stakeholders, including indi-vidual clients and SMEs, emphasize environmental management. The re-search extends the resource-based view (RBV) and stakeholder theory, providing nuanced insights into sustainability dynamics within banking in-stitutions. By offering practical recommendations, the dissertation guides banks in developing targeted sustainability strategies that align with stake-holders’ expectations, ultimately fostering long-term competitiveness and environmental sustainability. The scientific novelty of this research lies in developing and validating a tool for prioritizing sustainable management practices in banking, integrating various management theories with a strong focus on a stakeholder-centric approach. Additionally, the findings high-light that internal stakeholders have a more significant impact on decision-making processes than external stakeholders. The research contributes to the theoretical discourse on sustainable management and provides actiona-ble insights for policymakers and banking professionals. The dissertation is foundational for advancing sustainable management practices in the bank-ing sector, especially in emerging markets like Lebanon. |
