| Title |
Framework for strategic decision making in the application of digital technologies |
| Authors |
Daškevič, Diana ; Burinskienė, Aurelija |
| DOI |
10.24136/eep.abs.2025.1 |
| ISBN |
9788365605733 |
| Full Text |
|
| Is Part of |
13th International Conference on Applied Economics. Contemporary Issues in Economy, Poland, 26–27 June 2025 : abstract book.. Olsztyn : Institute of Economic Research, 2025. p. 39.. ISBN 9788365605733 |
| Keywords [eng] |
strategic decision making ; integrated framework ; digital technologies ; competi-tiveness ; logistics ecosystem |
| Abstract [eng] |
Research background: Digital transformation is a key driver of organizational competitiveness, yet many companies struggle to achieve business objectives after applying digital technologies. This misalignment between strategic objectives and the implementation of digital technologies can lead to inefficiencies, increased operational costs, and missed growth opportunities. The rapid pace of technological advancements further complicates decision making, making it essential for companies to adopt structured frameworks for making investment decisions. Purpose of the article: To address this challenge, this study explores strategic decision making techniques and integrates them into a single framework that helps companies to align the application of digital technology with strategic business objectives seeking to achieve long-term competitive advantage. Methods: The research employs a systematic literature review in the Web of Science Core Collection database to identify research gaps in the management field. Despite extensive studies provided on individual strategic models, their integration into multi-level decision making frameworks for strategic business management is missing in the scientific literature. The paper's authors synthesize and integrate five key techniques: Porter's competitive strategy model, Importance-Performance matrix, Trade-off model, Stacey matrix, and quality-time-cost-flexibility dimensions into a unique framework. The suggested framework allows companies to align the application of digital technology with strategic business objectives, especially in service business cases. This study is supported with qualitative research (semi-structured interviews) and quantitative research (DAG) analysis. Findings and value-added: Findings indicate that the multi-level framework supports strategic decision making. The study presents a practical example demonstrating how this framework can guide companies in selecting technology and its implementation technique. By balancing costs and other dimensions, the firms in the logistics sector can develop their competitive advantages. The research contributes to academic knowledge and practical applications in logistics business management by presenting the integrated framework. It offers valuable insights for decision makers seeking to align investments in digital technology with strategic business goals, ultimately improving competitiveness in an evolving digital landscape. |
| Published |
Olsztyn : Institute of Economic Research, 2025 |
| Type |
Conference paper |
| Language |
English |
| Publication date |
2025 |
| CC license |
|
