| Title |
Nuomonės lyderių komunikacija socialiniame tinkle „Facebook“: Y kartos požiūrio analizė |
| Translation of Title |
Communication of Influencers in the Social Network Facebook: Generation Y Approach Analysis. |
| Authors |
Rakauskaitė, Gabija |
| Full Text |
|
| Pages |
72 |
| Keywords [eng] |
influencer ; social network ; generation Y ; communication |
| Abstract [eng] |
The purpose of this study ir to investigate the attitude of Lithuanian GGeneration Yeneration Y towards influencers and the communication of specific influencers on „Facebook“. The study of the communication of influencers to Generation Y can be useful in conducting targeted public realtions activities for businesses operating in Lithuania, the public sector and NGO. |
| Dissertation Institution |
Mykolo Romerio universitetas. |
| Type |
Master thesis |
| Language |
Lithuanian |
| Publication date |
2018 |
