| Title |
Modeling of international relations for increasing the international competitiveness of cosmetics sector |
| Translation of Title |
Tarptautinių santykių modeliavimas didinat kosmetikos sektoriaus tarptautinį konkurencingumą. |
| Authors |
Buinauskaitė, Beata |
| Full Text |
|
| Pages |
102 |
| Keywords [eng] |
international relations ; international business ; international competitiveness ; organic and natural cosmetics ; cosmetics industry |
| Abstract [eng] |
The growing trend in healthy lifestyles and the rapidly growing demand for organic and natural cosmetic products are factors driving international relations and increasing the international competitiveness of cosmetics companies. The aim of the final master's thesis is to develop a model for creating international relations that enhance the international competitiveness of companies operating in the cosmetics sector. In order to achieve this aim, various theoretical aspects of international relations and business were analyzed and systematized. The empirical study identified key trends in the cosmetics industry, determined main factors driving the growth of natural and organic cosmetics consumption, identified factors that create add value to the product, and assessed key barriers to operating in the foreign market. Based on analysis of scientific literature and conducted empirical research findings, a model has been developed that demonstrates how international relations can be create that enhance the international competitiveness of companies operating in the cosmetics sector. |
| Dissertation Institution |
Vilniaus Gedimino technikos universitetas. |
| Type |
Master thesis |
| Language |
English |
| Publication date |
2020 |
