| Abstract [eng] |
Internet advertising development and goals, means of visual communication in electronic marketing were covered and types of e. advertising means and their impact on stages of business development were analysed, also, having conducted practical experiment, the result of the impact of visual means on consumers and a concept of e. advertisement quality encouragement for small and medium business. The first part includes possibilities of Internet advertising and visual communication means: development of Internet advertising and functional posibilities, goals of Internet advertising, means of visual communication in electronic marketing and visual impact elements of advertising on consumers. The second part includes analysis of types of e. advertising visual means and their impact on stages of business development: Internet advertising approaches and means, advertising of social networks, analysis of impact of visual advertising on ‘Youtube’, games as one of the form of Internet advertising and possibilities of operative words. The third part includes the conducted research, the goal of which is to determine consumers’ opinion about efficiency of visual means of advertising; to suggest the concept of advertising means to extend popularity of wares and services belonging to small and medium business enterprises. |
