| Abstract [eng] |
The aim of the terminal work of master is to prepare a model of diversification realization in building sector. The evaluation’s assumption of conceptive diversification in the theoretical part, the meaning for company’s marketing activity, diversification’s quantitative and qualitative ways of measuring. The comprehensive building sector’s analysis has been done from 2005 to 2012 years. The quantitative diversification’s level has been established in building sector. The qualitative survey has been done in concordance with experts’ opinion. The affection of diversification to the results of company’s commercial activity has been evaluated. The conclusions and offers have been given after inspecting of theoretical and practical aspects. Thesis consist of 85 p. text without appendixes, 31 pictures, 24 tables, 106 bibliographical entries. |
