| Abstract [eng] |
The main expressions of the organisation's executed social responsibilities are analysed in the thesis: expectations and needs of the parties concerned while combining business interests; ten principles of responsible activities agreed by the United Nations ,,Global Compact“ initiative which encourages organisations to participate in problem solving of various social and environmental issues and to contribute to the social and economic development; and the impact of corporate’s social responsibility impact on the image and reputation of an organisation. A theoretical model describing factors influencing the perception and creation of corporate image in respect to social responsibility activities. Society identifies organizations by their reality (name, symbols, price, quality) and identity (conscious expression of culture), showing the uniqueness of the organization. Trustworthiness created by employing emotions of human beings, reasons and high profile of the organisation, forms public opinion about the image of the organisation, which is essential for consumer’s decision to buy products or services of the company. The goal of this work is achieved by surveying Lithuanian and Austrian society, by identifying major differences and by proposing practical recommendations for business and government representatives about implementation of social responsibility in Lithuania. |
