| Title |
Elektroninių rinkodaros priemonių naudojimas Lietuvoje |
| Translation of Title |
E-marketing instruments using in Lithuania. |
| Authors |
Ziborova, Jelena ; Stašys, Rimantas |
| Full Text |
|
| Is Part of |
Vadybos mokslas ir studijos – kaimo verslų ir jų infrastruktūros plėtrai = Management theory and studies for rural business and infrastructure development : mokslo darbai. 2009, Nr. 18 (3), p. 82-88.. ISSN 1822-6760. eISSN 2345-0355 |
| Keywords [eng] |
e-marketing ; e-marketing instruments ; internet ; CRM |
| Abstract [eng] |
Recently in marketing information technologies are even more often used. In Lithuania too there is a given tendency, but particularly is not investigated, as the enterprises use e-marketing. For the permission of this problem quantitative research thanks to questionnaire of experts has been made. Experts in marketing and managers of 297 enterprises of Lithuania participated in research. Results have shown, that in the marketing purposes the press, rather than the Internet more often is used. From all e-marketing instruments is used e-mail more often. The enterprises of Lithuania e-marketing instruments use basically for simplification of the work, advertising of the goods/services, stimulation of sales, improvement of servicing and maintenance of close connections with them, but it is not enough for image improvement. At third of all respondents demand for the goods/services when they began to use e-marketing instruments has increased. However on e-marketing instruments two thirds of all enterprises spend only 10 % of marketing budgetary funds. |
| Type |
Journal article |
| Language |
Lithuanian |
| Publication date |
2009 |
| CC license |
|
