| Abstract [eng] |
Problem. Public Health Bureau of Klaipeda City is a municipal budgetary institution providing public services, so its activities must be planned in accordance with the measures established by the municipality. Therefore, in order to properly perform public health care and health promotion activities, it must have a clear goal showing the planned result. The aim of this Master’s Thesis is to find out what is the strategic activity plan of Public Health Bureau of Klaipeda City and what measures need to be taken to improve it. Hypothesis: implementation of the proposed measures for the improvement of strategic planning will improve the availability and quality of services provided by the Public Health Bureau of Klaipeda City. The aim of the thesis: preparation of the measures for the improvement of the strategic activity plan of Public Health Bureau of Klaipeda City after the analysis of the peculiarities of strategic activity planning in Public Health Bureau of Klaipeda City. Study results: the measures for improving the strategy of Public Health Bureau of Klaipeda City can be distinguished according to the factors influencing the strategic planning process and according to the elements of the planning process itself. According to the factors: supplementation of the form of the strategic plan; raising the competence skills of employees in the field of strategic planning; encouragement of the employee creativity; improvement of the analysis of financial, technological and human resources; improvement of the implementation of state public health priorities; provision of a form of cooperation that will help to pinpoint the expectations of interest groups; development of the strategy in such a way that all planning principles specific to the public authority are properly applied. For improvement of the strategic planning process there are proposals to: include strategic analysis; create a realistic vision, form a mission and values; identify strategic issues; set goals that create preconditions for increasing the operational efficiency; focus tasks towards the possibilities of reducing problematic areas of activity. The implementation of the proposed measures to improve strategic planning will lead to more classes, projects, activities and events. Higher motivation, creativity and competence of specialists will improve the quality of organized and implemented activities. |
